Getting the most out of Technological Competitive Intelligence requires  not only to know which companies and technologies are disturbing one’s business plan and strategy, but to also, understand in detail these techologies and how they function. Often, technologies and the companies behind them are seen as threats and are fought against by legal means. NEXIAN becomes the Technological interface between the decisions makers and their legal teams.

When technologies are intrusive, pervasive and widely accepted by large groups of users such as P2P, MP3, AVI and the companies behind them do want to change business plan and offer fair remunerations to copyright owners, then NEXIAN can help choose between actors and technologies. Designing a partnership does not only involve legal matters. Technologies and their evolutions should be taken into account. Making sure functionalities and security schemes are some of the parameters that need to be analysed.
NEXIAN enforces a rule that dictates that we have to use a language compatible with our clients’ knowledge in Technological terms. We pride ourselves in making our reports undertood to individuals who have no Technological knowledge.

Knowing which analysis methods to use and how to use them is critical. Otherwise buried information might be overlooked. And the complete picture might be biased Some of the methods that NEXIAN use to achieve a Technological Competitive Analysis include:
 

• Companies profiling
• Competitive benchmarking
• SWOT Strenghs Weknesses Opportunities Threats
• Competitive Scenario analysis
• Early Warning analysis
• Porter and other external driver analysis (e.g. PIMS, EMP)

NEXIAN uses these methods to provide the most complete and intelligible reports according to one’s need and point of focus.